The key to Wikipedia’s success is that it gets on with writing an encyclopedia, and doing things that write a good encyclopedia.<\/p>\n
Attention paid across the volunteer contributor base to trying to top search engine ranks: somewhere around negligible.<\/p>\n
If you focus on giving people really good web pages they want to go to, you’ll get the Google rank Wikipedia has. If you make “SEO” your express goal<\/a>, rather than actually being, you know, good<\/i>, you’ll get what you deserve.<\/p>\n (The last occasion I recall anyone at Wikipedia caring about search engine rank was around 2005, when mirror sites of Wikipedia would occupy the first thirty results ahead of the original page; I think someone got in touch with Google and said to them “dude, we should at least rank ahead of our own mirrors.” I presume they decided that automatic sites outranking the human-created originals was silly and did something about that.)<\/p>\n","protected":false},"excerpt":{"rendered":" The key to Wikipedia’s success is that it gets on with writing an encyclopedia, and doing things that write a good encyclopedia. Attention paid across the volunteer contributor base to trying to top search engine ranks: somewhere around negligible. If you focus on giving people really good web pages they want to go to, you’ll … Continue reading “Associated Press: web news strategy as SEO comedy.”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-wiki"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4FmVR-3X","_links":{"self":[{"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":6,"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":251,"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/posts\/245\/revisions\/251"}],"wp:attachment":[{"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidgerard.co.uk\/notes\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}