{"id":12986,"date":"2019-05-01T19:14:20","date_gmt":"2019-05-01T19:14:20","guid":{"rendered":"https:\/\/davidgerard.co.uk\/blockchain\/?p=12986"},"modified":"2025-10-23T00:09:38","modified_gmt":"2025-10-23T00:09:38","slug":"breaker-mag-is-shutting-down","status":"publish","type":"post","link":"https:\/\/davidgerard.co.uk\/blockchain\/2019\/05\/01\/breaker-mag-is-shutting-down\/","title":{"rendered":"Breaker Mag is shutting down"},"content":{"rendered":"

Crypto news site Breaker Mag is shutting down<\/a> \u2014 Breaker announced it<\/a> on Tuesday, but The Block broke the news Monday.<\/a> Some last articles will be posted through May, outside contributors have been told they’ll receive outstanding payments, and then the site will be kept up as an archive.<\/p>\n

The magazine was started by ICO<\/a> winners SingularDTV (now also called Breaker<\/a>) in late 2017. Per CEO Zach LeBeau:<\/a><\/p>\n

The motivation behind Breaker Mag was to raise the standards of writing and reporting in the cryptosphere and promote a better understanding of decentralization and blockchain technology to the masses.<\/p><\/blockquote>\n

Consultants Logan Hill and Ben Williams<\/a> (of Vulture,<\/a> amongst many others) ran the project, and Ben Schiller (Fast Company) came in as editor. The site soft-launched in mid-2018, and fully launched in September 2018.<\/p>\n

Breaker was eventually shut down because it had no business model, no viable future business plan, and was too expensive to be sustainable \u2014 its only income was patronage from its corporate parent.<\/p>\n

I’m told that Ditto PR \u2014 who Breaker were doing the BreakerCon 2019<\/a> conference with \u2014 approached The Block about Breaker’s closure \u2014 and Frank Chaparro then wrote the story. The Block is now taking on<\/a> BreakerCon, which will be renamed AtomicSwap.<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

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I was approached to write for Breaker \u2014 my name is in the September 2018 press release<\/a> \u2014 but, sadly, we couldn’t come to agreement on the contract. Here’s Breaker’s proposed contract: [1]<\/a>, [2]<\/a>, [3]<\/a>, [4]<\/a> \u2014 they didn’t send a Word document or a PDF, just images on a click-through site. (No, this is not in any way a normal way to do a contract.)<\/p>\n

This is a sloppy document. I had to note repeatedly, “that may not be what you meant, but that’s what it says.”\u00a0 Particular issues were para 5 (no time limit or kill fee), para 9 (they wanted a biographical piece, so this would have been the right to turn my life story into a TV show for no extra payment), para 13 (all legal liability on the writer \u2014 which doesn’t really go with the good and sensible para 3, where they want all your notes and recordings so they can decide whether they can stand by your text), para 15 (not only is this contract confidential, its existence is confidential) and para 20(d) (a mandatory arbitration clause, which translates to “you lose”).<\/p>\n

But, Breaker were quite sure their contract was perfect and immutable. I’ve confirmed with two other contributors that what I received was, in fact, the standard contract that Breaker offered \u2014 though one of them also balked at it, and in their case, Breaker did budge.<\/p>\n

Breaker paid\u00a0really<\/em> well \u2014 they were offering me $1000 for 1000 words, I know some got paid at $2\/word \u2014 but had occasional hiccups in coming through with the money. I’ve seen the messages from one contributor’s lawyer, patiently explaining the concept of contractual assumption of good faith<\/a> \u2014 which means you can’t, for instance, promise things in other messaging channels, then say that one of the contracts means you don’t have to follow through. You do. They eventually did. I understand Breaker straightened up after this.<\/p>\n

I was substantially interviewed by Breaker once \u2014 for Mark Yarm’s excellent piece on Lyn and Ross Ulbricht.<\/a> Corin Faife also asked me<\/a> about the World Food Programme<\/a>‘s use of Ethereum.<\/p>\n

David Golumbia<\/a> scored the first-rate nocoining \u2014 I’m only slightly<\/em> jealous he got the title of “Crypto’s Most Hated Skeptic.”<\/a><\/p>\n

The most important Breaker article was when Corin Faife posed as a PR person, and asked other crypto news outlets if they\u2019d take money to cover a project. Nearly half refused!<\/a> So that\u2019s nice. The majority wanted payment of between $240 and $4500 \u2014 in filthy fiat, not even in cryptos. This should surprise absolutely nobody.<\/p>\n

The very best thing Breaker ever published was Laurie Penny<\/a> on the crypto cruise \u2014 Four Days Trapped at Sea With Crypto\u2019s Nouveau Riche.<\/a> One of the most interesting and readable outside views yet seen of the Bitcoin world.<\/p>\n

Breaker got a bit over-optimistic about crypto and blockchains, and could get a bit tawdry and gossipy at times. But it stayed fundamentally reality-based, and it’s a shame to see it go.<\/p>\n

The Block has a business model ($1000\/year subscriptions for investment-level readers), and ConsenSys is quite pleased to continue being the patron for Decrypt \u2014 which pleases<\/a> me.<\/a> And there’s independent reader-sponsored news blogs like mine<\/a> and Amy Castor’s.<\/a> But it’s a hard slog for blockchain journalism in the crypto winter.<\/p>\n

Just waiting for their farewell article, titled “penis”.<\/p>\n

\u2014 ElSaico, \/r\/buttcoin<\/a><\/p>\n<\/blockquote>\n

Update, 2022:<\/strong> And there goes SingularDTV.<\/a><\/p>\n

\"Become<\/a>

Your subscriptions keep this site going. Sign up today!<\/a><\/i><\/p><\/div>","protected":false},"excerpt":{"rendered":"

Some reminiscences on Breaker, one of the crypto media crop of 2018.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[884,1268,429,1086],"class_list":["post-12986","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-breaker","tag-ditto-pr","tag-singulardtv","tag-the-block"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/posts\/12986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/comments?post=12986"}],"version-history":[{"count":78,"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/posts\/12986\/revisions"}],"predecessor-version":[{"id":27205,"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/posts\/12986\/revisions\/27205"}],"wp:attachment":[{"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/media?parent=12986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/categories?post=12986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidgerard.co.uk\/blockchain\/wp-json\/wp\/v2\/tags?post=12986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}